At Edmonds and Chelsea, we believe that baking is so much more than what you make. It’s about who you’re doing it for, why you’re baking it for them and bringing a smile to the face of people that we care about. So while Edmonds and Chelsea have always made our baking better, we want to make our communities better too, by supporting those in need.

That’s why we’ve teamed up with Hilary and The Salvation Army, to help support New Zealand’s most vulnerable Kiwis. The Salvation Army is doing important work and we can all help.

We need your support NZ. Get baking with Hilary, Edmonds and Chelsea because when you are baking with us, you are Baking For Better.

Hilary’s Vanilla Cupcakes

When you support The Salvation Army, you support work that addresses the whole person — their spiritual, physical, mental/emotional and social needs. Since 1883, The Salvation Army has fought poverty, and social and spiritual distress in New Zealand.

Because of your support, The Sallies have been there to help more than 120,000 families and individuals in need each year — with budgeting advice, food and clothing assistance, life skills programmes and other comfort and support.

The Salvation Army is committed to the mission of caring for people, transforming lives and reforming society.

The Salvation Army

How we make a difference


Food parcels provided in 2020


Counselling sessions with social workers to provide support, guidance and advice


Budgeting session for families in need with our financial mentors

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